

The uganda 3.5 movement
caring for the most vulnerable


uganda 3.5 movement
What is the Uganda 3.5 Movement?
The Uganda 3.5 Movement is a Primal Purpose initiative, that takes 3 of the most tragic
yet compelling stories of the plight of many Ugandans, and follows them on their life
journeys with a view to transforming their stories for the better, by empowering,
educating, and resourcing them. It focuses on three specific areas that have been
identified as the root causes of Uganda being one of the poorest and least developed
nations in the world; child sex trafficking, education, and poverty.
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Working in conjunction with local NGOs (non-governmental organizations), and
highlighting the stories with the greatest potential to create positive change, the
initiative loosely employs the 3.5% rule in targeting transformation.
But a movement isn’t sustainable in the long term without the mobilization of
resources, human and otherwise. So our objective is to create a 30 minute
documentary that shines the spotlight on these stories and follows them on their
journey of actualization.
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The Problem
GDP per capita:
Uganda's GDP per capita, a common measure of a country's economic output, is
relatively low, placing it among the countries with the lowest incomes globally.
Poverty Rates:
Uganda has a significant percentage of its population living in extreme poverty, which,
according to the World Bank, is defined as living on less than $2.15 per person per day.
Obviously, this goes hand-in-hand with a high level of economic hardship.
Least Developed Countries:
Uganda is classified as a least developed country (LDC) by the United Nations, which
further highlights its economic challenges.
Rankings:
Some lists place Uganda among the poorest countries globally. Other lists focus
specifically on African countries, where Uganda still ranks among the poorest.
In 2023, World Population Review ranked Uganda as one of the poorest countries in
the world based on GDP per capita using PPP (Purchasing Power Parity).
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The Solution
Experience tells us that the solution lies in beginning a grassroots movement in some
of the poorest districts in Uganda, mobilizing whole communities to become part of the
story of change and transformation. Our documentary film will highlight one story from
each of the three areas previously mentioned; child sex trafficking, education, and
poverty, and follow their journeys over the next few years as they are empowered,
educated, and resourced to improve their own lives and subsequently the lives of
others.
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This work is already in progress through our partnership with Action With Purpose,
whom we’ve helped to build a facility in the Wakiso District, which provides
accommodation, vocational training, and education to many sexually trafficked as well
as “street kids” who often sleep in cardboard boxes or under bridges on the dangerous
streets of Uganda leaving them vulnerable to predatory attacks by unscrupulous
people.
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Additionally, we’ve partnered with Robert Nabulere to build elementary, middle, and
high schools to further bridge the education gap among the poor. Ultimately, such
transformative work undertaken by locals, is what will cause the tipping point to
making Uganda a more prosperous nation.
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The Desired Outcome
Our desired outcome is to provide the opportunity for 24,543 kids to be freed from
child sex trafficking and poverty, and provide them with an education and vocational
training in order to see them take the reigns in reversing their fortunes and,
subsequently, the fortunes of Uganda by using their platform to improve the lives of
others.
If these 24,543 directly impact another 24,543 and so on down the line, that
leads to a sustainable and exponential increase in the lives of people being
transformed. This is the power of a movement!
So, how did we come up with the number 24,543? Glad you asked. Just keep reading
and we’ll explain it more clearly.
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How realistic is it to expect widespread societal change in Uganda?
To achieve widespread societal change, influencing around 3.5% of a population actively is
often considered a tipping point, as active participation can lead to success.
Here's a breakdown of why this "3.5% rule" is significant:
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The "3.5% Rule":
This concept, popularized by political scientist Erica Chenoweth, suggests that once a certain
percentage of a population actively participates in a movement or campaign, success
becomes nearly inevitable.
Active Participation:
This means individuals are not just passively aware of a cause, but are actively involved in
various forms of collective action resulting in the formation of a movement for change.
Tipping Point:
The 3.5% figure is seen as a threshold where the momentum of a movement can shift and
snowball, leading to broader societal change.
Examples:
Chenoweth's research has identified examples of successful social movements where
campaigns achieved 3.5% participation during a peak event, and none of those campaigns
failed.
Beyond the Number:
While the 3.5% rule is a helpful guideline, it's important to remember that the specific context
of a movement, its goals, and the nature of the population it aims to influence will all play a role
in its success.
Other Factors:
Other factors such as the nature of the issue, the strength of the opposition, and the
effectiveness of the movement's leadership also play a role in the success of a social
movement.
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The Problem of Human trafficking in Uganda.
According to the Trafficking in Persons Report from 2020, estimates (because real
numbers are hard to come by) determined that traffickers are currently exploiting 7,000
to 12,000 children through sex trafficking in Uganda. The report also outlines how
human trafficking in Uganda primarily takes the form of forced physical labor and
sexual exploitation.
A more realistic number however can be inferred from the address
given by Justice Solomy Bossa of Uganda, at the Pontifical Academy of Sciences.
She said, and I quote:
“A Baseline survey has been made in three districts of Kampala, Iganga and Moroto. It
shows that nearly 4 out of 10 children who work in the informal sector setting in
Kampala are victims of trafficking.”
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That’s forty percent of children!
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According to the Wakiso District Local Government, The district currently has a total
population of 3,307,700 with a growth rate of 4.1%. The population density is 700
persons per square kilometer. The ratio of male to female is 90 males per 100 females.
(Culled from: https://wakiso.go.ug/about-us/district-profile/)
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In addition, UNICEF (the United Nations Children's Fund), a United Nations agency that
works to protect the rights and well-being of children worldwide, particularly in the
world's toughest places, states that children under the age of 18 make up 53% of the
population of Wakiso District. That is 1,753,081 children. If 40% of that number are
victims of trafficking, according to Justice Bossa, that equates to 701,232 children in
Wakiso District alone.
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3.5% of that number is 24,543. So, according to Chenoweth’s 3.5% rule, that’s the
number of children that will need to be positively impacted in order to reach a tipping
point for societal change.
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We believe that if we can partner with local NGOs to transform the lives of 24,543
trafficked and street kids (which represents 3.5%), we can truly begin a movement of
people who are dedicated to seeing widespread transformation in Uganda. That’s why
we’re calling it the “Uganda 3.5 Movement”
Primary reasons for sex trafficking of minors in Uganda
According to Justice Solomy Bossa, some of the major challenges facing Uganda in
the fight against sex trafficking are:
Poverty, illiteracy and ignorance
Rampant poverty multiplies the enormity of the problem. Poor parents are susceptible
to lures of money from traffickers, for whatever reason. Can you imagine what it must
feel like to be so poor, that you believe your only option for survival is to sell your kids
to inhumane people who traffic them for sex?
Human and financial resources
The challenge is allocating enough human and financial resources to the players in the
justice, law and order sector to intensify a coordinated the fight against all forms of
transnational crime.
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So how can you help?
Because the goal is to give 24,543 kids a chance at a better life, we are making a
documentary film that will highlight the problems of child sex trafficking, poverty, and
education, by following the stories of three individuals, one from each of these areas.
We plan on going to Uganda for 3 weeks in October 2025 to shoot this documentary
film, and to accomplish this we need to raise $85,000. Ken Taibbi of Fully Equipped
Productions, an award winning filmmaker, will be shooting the documentary at a
significantly discounted rate as, a typical documentary film of this type may cost up to
$250,000 to make, and that wouldn’t include travel, lodging, meals and transportation
in-country.
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There are four levels of investment in the project: Give. Go. Adopt. Follow the stories.
You can give financially to the project. You can donate your time by going with us to
Uganda and injecting yourself into the stories playing out right before our eyes. You
can choose to adopt one of the children being cared for by making monthly
contributions to their wellbeing. Or you can simply follow the stories as they’re playing
our in real time, or adopt any combination of these levels of investment.
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Now I know that $85,000 seems like a lot of money, but if you’re going to eat an
elephant, you have to do it one bite at a time. So we figured, what if we could get 3,464
people to give $24.54 each? We would actually raise $85,006.56 Or if 347 people gave
$245.43 each, we’d raise $85,164.21. Or simply generate a grassroots viral movement
of support using our various spheres of influence and donate enough money to cover
the cost of making the film.
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What makes us the right organization to tell these stories?
Our past experience in building Primal House in Uganda, and working alongside many
local leaders to develop their leaders, systems, and community impact, gives us
credibility.
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Our present narrative is our continued involvement in Uganda, and all the relationships
we’ve nurtured over the years, and continue to nurture. This gives us trust. I’ve visited
and spoken at at a massive community outreach event in Kampala, hosted by Pastor
Robert Kayanja, titled 77 DOGS (Days Of Glory). I’ve continued to work closely with
Pastor Robert Nabulere in helping to fund their school projects. I’ve also continued to
build a working relationship with Anne Akwango, Director of DECODI, an NGO based in
Soroti, Uganda, working with disadvantaged single mothers (most of whom are
uneducated and poor).
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Our Commitment
We’re committed to telling the stories as accurately and impartially as possible. We’re
committed to ensuring that all our donors and supporters receive timely updates on
developments (especially upon our return from filming in Uganda).
The story doesn’t end with the making of a documentary film. What happens after
October is critically important in ensuring that the “Uganda 3.5 Movement” continues
to grow, thrive, and share the stories of success as well as the lessons learned along
the way.
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Finally, we commit to not making the stories about us and our investment. If we truly
seek to accomplish the desired outcome, then we must not be the hero in the stories of
the people we’re serving. We must seek to use our experience, platform, and influence
to come alongside the local NGO’s and serve their visions for their nation in order to
bring about the positive transformation we all so dearly want to see happen.